What’s GEO and Why Does It Matter?
Generative Engine Optimization (GEO) is the new way to get noticed by Google’s AI Mode, launched at I/O 2025. It’s about creating content so good that AI Mode, powered by Gemini 2.5, picks it to answer questions. AI Mode cites top sites 92% of the time, but Technical SEO (Tech SEO) is what makes your site stand out to AI.
Why Citations and Tech SEO Are Key
AI Mode shows answers right on the search page, so getting cited is huge for visibility. But technical issues—like slow loading or poor crawlability—can stop AI from finding you. If traditional search engines penalized you for tech problems, AI Mode is stricter, as it prioritizes fast, accessible sites. Tech SEO ensures your site is crawlable, mobile-friendly, and ready for AI citations.
Easy Ways to Get Cited by AI
- Write Awesome Content: Create clear posts with expert tips and trusted sources. Add an author bio to show you’re legit.
- Fix Technical Issues: Use Tech SEO to fix broken links and ensure AI can crawl your site. Structured data like schema markup helps AI understand your content.
- Keep Visitors Engaged: Build a site that’s fun to explore so people stay longer. AI notices when users stick around, boosting your citation chances.
- Own a Niche: Focus on a few topics your business excels at. Create related posts to become AI’s go-to source.
- Track Citations: Use tools like SE Ranking’s AI Overview Tracker to see if AI Mode mentions your site. Check for technical issues if you’re not showing up.
Where Search Is Going
GEO is changing SEO, making citations more important than clicks. As AI Mode expands globally (likely July–September 2025), Tech SEO will be critical to staying visible. Sites with technical issues will struggle as AI gets tougher on performance.
Get Started
Check your site for crawl errors or slow speeds. Create engaging, expert content and see if AI Mode cites you. Tech SEO keeps your site ready for Google’s AI-driven search!